Benefits of PPC Audit Services
- Detects ad spend inefficiencies to minimize waste
- Enhances audience targeting for greater precision
- Elevates ad messaging to boost engagement
- Resolves conversion tracking errors for accurate insights
- Shifts budget toward top-performing channels
- Maximizes ROI through smarter optimization
- Delivers a structured roadmap for campaign success
PPC Audit Process at IMarketer.tech
Here is the structured PPC audit process followed by IMarketer.tech, designed to deliver actionable insights and maximize your advertising ROI:
- Initial Consultation & Goal Setting
We begin by understanding your business objectives, target audience, and current PPC challenges. This ensures our audit is aligned with your unique goals and KPIs. - Account Configuration & Conversion Tracking Review
We thoroughly check your PPC account setup, ensuring conversion tracking, analytics integration, and UTM parameters are correctly implemented. Accurate tracking is critical for measuring true campaign performance. - Campaign Structure & Settings Analysis
Our team reviews your campaign and ad group structure, naming conventions, and settings to ensure they are organized, logical, and optimized for management and scalability. - Keyword & Negative Keyword Audit
We analyze your keyword lists for relevance, performance, and opportunities. We also review and update negative keyword lists to eliminate wasted spend from irrelevant clicks. - Ad Copy & Creative Assessment
We examine your ad copy, headlines, and creative assets for relevance, clarity, and alignment with user intent. A/B testing recommendations are made to improve CTR and Quality Score. - Landing Page & User Experience Review
Our audit checks the relevance and performance of your landing pages, ensuring they are optimized for conversions, load quickly, and provide a seamless user experience. - Targeting & Audience Segmentation Evaluation
We assess your audience targeting, geotargeting, device targeting, and demographic segmentation to ensure your ads reach the most relevant users. - Bidding Strategy & Budget Allocation Analysis
We review your bidding strategies (manual vs. automated), bid adjustments, and budget distribution to maximize ROI and reduce overspending on underperforming segments. - Performance Metrics & Quality Score Review
Our team analyzes key metrics such as CTR, CPC, CPA, ROAS, and Quality Scores to identify strengths, weaknesses, and improvement opportunities. - Competitor & Market Insights
We benchmark your campaigns against industry competitors, identifying gaps and opportunities for differentiation and growth. - Scripts, Rules & Automation Check
We inspect any automated rules or scripts to ensure they are current, effective, and not negatively impacting campaign performance. - Actionable Recommendations & Roadmap
Finally, we deliver a detailed audit report with prioritized, actionable recommendations—providing you with a clear roadmap for optimization, growth, and ongoing campaign success.